Use visualizations, storyboard sessions, and other illustrative techniques to develop, test, iterate, and improve new concepts. Our analysis shows that companies with the strongest innovation track records manage a balanced portfolio of innovation investments across core, adjacent, and transformational innovations. Focus on what is important to the customer balanced against the company’s strengths to identify opportunities and prioritize specific initiatives. Doblin’s Ten Types of Innovation™ framework helps companies look beyond product innovation by introducing nine other powerful types of innovation that can be combined for a more competitive advantage. Look beyond new products for sources of breakthrough innovation. This includes the integration of innovation across the business, development of networks and governance structures, establishment of incentives and metrics, and implementation of learning programs to teach innovation practices. We help clients develop their own signature innovation capabilities, systems, and structures that are specific for the enterprise. Sustained innovation effectiveness requires discipline, competence, and experience. Working with the client implementation team, we use strategy, marketing, and enterprise analytics to refine, pilot, and launch the new business. We facilitate prototyping and testing to refine new offers and accelerate launch and scaling. Using generative research methods, we unearth new insights about consumers and translate those insights into business concepts that encompass multiple types of innovation. We work with companies to convert opportunities and ideas into new businesses. Design, build, and launch innovations.Finally, we advise senior leaders on their responsibilities for championing innovation. We then set an “innovation ambition” and help diagnose and address internal breakdowns.
Working alongside senior leaders, we explore how forces of change potentially impact the enterprise and industry, and identify where opportunities lie within the seemingly chaotic landscape.
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